Experimenting with Hashtags on Instagram Reels
Based on an experiment conducted by Hootsuite, it was found that Instagram Reels with 30 hashtags outperformed those with only three hashtags. Contrary to expectations, Reels with more hashtags received significantly more views, suggesting that using up to 30 hashtags could increase exposure for highquality and engaging content. However, it is important to note that the number of hashtags should be coupled with highquality content and authentic engagement on the platform. The experiment also highlighted the importance of having a robust following, consistent posting, and significant engagement levels on Instagram for optimal results.