As search engines evolve to align generation outputs with search and information retrieval intent, content teams should focus on creating content that showcases expertise throughout the buyer, customer, and information journey. Elite teams see these potential search result page real estate as a parallel optimization challenge, similar to map packs, Knowledge Graphs, and other SERP features.
Recent research by UCLA psychologists reveals that the artificial intelligence language model GPT3 astonishingly performs almost as well as college undergraduates when it comes to solving reasoning problems, typically found on intelligence and standardized tests like the SAT. The findings, published in Nature Human Behaviour, have raised questions about GPT3’s cognitive processes and whether it is truly mimicking human reasoning or using a fundamentally new approach.
Social media giants like Google and Facebook have been called upon by the European Union (EU) to start labeling content and images generated by artificial intelligence (AI) as part of a broader initiative to combat disinformation from Russia. Alongside this, the EU has warned Twitter about the possibility of facing sanctions if they do not comply with the new digital content laws, which come into effect across the bloc on 25 August.
The inherent unpredictability of the creative process presents challenges for media companies seeking stable, growing cash flows. As such, most media businesses focus on strategies to derisk creativity. These strategies often reduce the creative upside but significantly dampen the downsides, making it easier to provide a quality product consistently.
In the everevolving world of social media marketing, Instagram plays a significant role in driving website traffic. However, the platform’s limitations regarding interactive URLs have made it challenging for businesses to maximize their online presence. To overcome this hurdle, Instagram recently introduced an expanded bio links feature, allowing users to add up to five clickable links to their profiles. While this new tool may seem promising, examining its authenticity and evaluating whether it delivers the desired results is crucial.
Artificial intelligence (AI) has made significant strides in recent years, with content generation tools like ChatGPT, Bing, and Google’s Bard gaining widespread attention. For marketers, the prospect of AIgenerated content is both exciting and concerning. While it may facilitate their workload, questions remain about the reliability and authenticity of such content.