What is the power of live streaming for businesses? Live streaming is a powerful tool for businesses as it facilitates realtime interaction with the audience, showcases product functionality, and hosts virtual events. This level of engagement brings a sense of authenticity to your brand and is often more costeffective than traditional advertising. Live streaming platforms have seen exponential growth and are revolutionizing how companies engage with their audiences. These platforms also offer unique features like highquality video and audio, the ability to add captions or filters, and the functionality to track viewers.