Recently, Amazon has been flooded with generic, lowquality, and potentially AIgenerated travel guides, which have sprouted in great numbers. According to *The New York Times*, these sham guides are often advertised as being written by renowned travel authors. Scammers go to the extent of faking 5star reviews to mislead potential customers. The low pricing of these guides makes them tempting for Amazon users, who are left disappointed with the subpar content they receive.
Social media giants like Google and Facebook have been called upon by the European Union (EU) to start labeling content and images generated by artificial intelligence (AI) as part of a broader initiative to combat disinformation from Russia. Alongside this, the EU has warned Twitter about the possibility of facing sanctions if they do not comply with the new digital content laws, which come into effect across the bloc on 25 August.