Press releases are a valuable tool for small businesses to increase visibility and revenue. Choosing the right press release distribution service is essential, considering factors such as media reach, industry specificity, global distribution, costeffectiveness, and customer support. Some top services include Cision PR Newswire, Chainwire, GlobeNewswire, Business Wire, Newswire.com, Linking News, and NewswireJet. In addition to using these services, businesses can optimize their press releases by crafting engaging stories, timing releases strategically, integrating multimedia, performing targeted outreach, amplifying through social media, optimizing for SEO, communicating regularly, and encouraging feedback. Ultimately, utilizing press release distribution services can greatly enhance a small business’s brand exposure.