The MIT Stephen A. Schwarzman College of Computing has funded seven interdisciplinary projects through seed grants that explore artificial intelligence (AI) and humancomputer interaction in modern workspaces. The projects, funded by Andrew W. Houston ’05 and Dropbox Inc., aim to improve management and productivity by combining computing, social sciences, and management research. The results of these projects have the potential to kickstart larger efforts in this rapidly evolving area and develop a community centered around AIaugmented management.
In a world where the internet is flooded with content of varying quality, BuzzFeed’s CEO Jonah Peretti promised to hold AIgenerated content to a high standard. Peretti expressed his concern about the use of AI technology for cost savings, resulting in lower quality, SEOdriven articles that couldn’t measure up to humanwritten journalism. Despite the “depressing and dystopian” path of content farming, Peretti remained hopeful that highquality AIgenerated content would prevail.
As search engines evolve to align generation outputs with search and information retrieval intent, content teams should focus on creating content that showcases expertise throughout the buyer, customer, and information journey. Elite teams see these potential search result page real estate as a parallel optimization challenge, similar to map packs, Knowledge Graphs, and other SERP features.
The inherent unpredictability of the creative process presents challenges for media companies seeking stable, growing cash flows. As such, most media businesses focus on strategies to derisk creativity. These strategies often reduce the creative upside but significantly dampen the downsides, making it easier to provide a quality product consistently.