In a world where the internet is flooded with content of varying quality, BuzzFeed’s CEO Jonah Peretti promised to hold AIgenerated content to a high standard. Peretti expressed his concern about the use of AI technology for cost savings, resulting in lower quality, SEOdriven articles that couldn’t measure up to humanwritten journalism. Despite the “depressing and dystopian” path of content farming, Peretti remained hopeful that highquality AIgenerated content would prevail.
The inherent unpredictability of the creative process presents challenges for media companies seeking stable, growing cash flows. As such, most media businesses focus on strategies to derisk creativity. These strategies often reduce the creative upside but significantly dampen the downsides, making it easier to provide a quality product consistently.