Embracing Google Analytics 4: A Comprehensive Overview

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It’s no secret that Google Analytics 4 (GA4) has been a challenging transition for marketers. Despite the wealth of support tools and resources provided during the twoyear transition period, many are still struggling to understand the new platform. But fear not, GA4 does come with its own set of advantages, making some tasks easier while enabling new possibilities. Let’s dive into what you gain and lose with GA4.