Google Analytics has been a staple for digital marketers and website owners for years. With the introduction of Google Analytics 4 (GA4), it’s time to explore this new version and assess its potential impact on internet marketing. In this article, we’ll delve into the key features of GA4 and discuss its reception among the marketing community.
It’s no secret that Google Analytics 4 (GA4) has been a challenging transition for marketers. Despite the wealth of support tools and resources provided during the twoyear transition period, many are still struggling to understand the new platform. But fear not, GA4 does come with its own set of advantages, making some tasks easier while enabling new possibilities. Let’s dive into what you gain and lose with GA4.